Friday, February 6, 2015


Heed the cliche "less is more" if you prefer a soft and natural brow because it's dead easy to get heavy-handed with Life's Entropy Brow Theory Pomade ($12 for 4 g). Then again, I think it's fair to say that goes for all brow creams in general. When done incorrectly, which I certainly did at first, my eyebrows took over my face with this stuff. Unnatural and harsh? Check. Painted on? You bet. And yet there I was, undeterred by the Sharpie eyebrows I sported around the house for many nights, determined to learn and perfect the product.

From Life's Entropy website: The Brow Theory Pomades are highly pigmented smudge-proof, water-proof, and long wearing eyebrow creams. Best applied with an angled liner brush and blended in with a spoolie. Easily removed with an oil based makeup remover. 

"Highly pigmented, smudge-proof, water-proof, and long wearing" is right. Its superb pigmentation and staying power matches that of the highly coveted Anastasia Beverly Hills Dipbrow Pomade. Consequently, you’ll need an excellent makeup remover–soap and water is no match for LE's pomade. It's easy to blend out, but sets rather quickly. Hence, practice is key and so's patience. From my experience, the right brush can make-or-break the look. The Real Techniques Brow Brush, for instance, picked up too much product, but the It Brushes for Ulta Liner/Brow Brush was fine, not flimsy, and stiff enough for the product to glide on.

I can't fairly compare the performance between the Anastasia Beverly Hills Dipbrow Pomade and Life’s Entropy Brow Theory, mostly because the former belongs to my sister and I myself have never used it, and partly because it was merely pictured for color comparison. From swatching, however, I noticed that Anastasia’s Dark Brown has a grey undertone whereas Life’s Entropy has a slight red undertone. Although it’s not exactly similar, it’s pretty damn close in my opinion.

Wearing Life's Entropy Brow Theory Pomade in Dark Brown
Wearing Life's Entropy Brow Theory Pomade in Dark Brown

The shade I picked out was darker than what I was comfortable with, but over the weeks I’ve grown to enjoy the powerful female warrior vibes that was Dark Brown. Most days I don’t like my eyebrows to look “too done,” unless either the event warrants it or my mood desires it, so I use this pomade ever so sparingly. Also, I understand there are concerns about the product drying out over time, but worry no longer! Removing the surface with a q-tip reveals a like-brand new layer of product.

Having said that, I usually have a limited window of time to apply makeup, but with this I need more than 10 minutes to put on my face paint, which is my biggest complaint: it's far too high maintenance for my daily makeup routine. Time-consuming though it might be, Life's Entropy Brow Theory Pomade in Dark Brown truly lives up to its claims, and it, along with Anastasia’s Brow Wiz in Ebony, are the only two brow products I will ever need in this lifetime and the next.

Cookie for your thoughts: What do you like or dislike about Life's Entropy Brow Theory Pomades?


Kevin Caparoso
Joana Villegas